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Monthly Archives: September 2011

Pre-Orders, Writer’s Angst and Shameless Promotion

There’s a seriously dirty word that will get a lot of writers all wound up. I’m even hesitant to blog about it because I know diddly compared to most. But here it is:

Self-Promotion

Sure, this is a form of marketing, but it’s a difficult one. I don’t mind book signings and being ask to talk about my writing, but to get out there and hawk books? Yikes. So, so not my strength. It’s awkward enough to try to describe my first novel. Don’t believe me? Ask my agent how my very first conversation with her went. I shudder at the memory, people–shudder. That she signed me is a remarkable thing.

Publishers–traditional, digital-first, digital–are requiring authors to do a great deal of self-promotion. Almost any given writers’ conference you attend these days will have presentations and workshops on social media and building your platform. There are suggestions for how to create buzz over your new release, how to maintain that buzz after the new wears off and how to ensure that your promo work includes not only new titles but backlist as well.

Social media avenues such as Twitter, Facebook and Goodreads have given readers much better access to authors. There is a sense of direct-connect, a feeling of being more intimately involved in your favorite author’s life. I know that with me, every time Larissa Ione tweets with me, I squeal like a fangirl. Oh yeah. We writers aren’t immune to a little hero worship. But the cost of such accessibility can be high. Readers want you to answer their tweets or Facebook wall posts, and it’s so freaking awesome to do that. Trust me–nothing makes me day more than having a fan approach me and tell me how much they liked something I wrote. But it’s also an incredible time suck. Remember what brought you to the writer in the first place? Their stories. And stories take time to produce. Marketing takes time to do properly. A lot of time. Somewhere amid all the interviews, guest blogs, tweeting, Facebook time, Goodreads chats and more, the author must still find time to write, edit, (usually) critique for writing partners, and revise their own manuscript(s). It’s easy for this to become a vortex of seeming impossibility.

The good news is that, with a little time management and a few compromises, authors can manage their social media campaign and prevent writer’s angst by keeping up with their writing and editing schedules. How? I’m working on a viable solution, but what I’ve found is this: setting writing hours and sticking to them come hell or high water works for me. I take a five minute break every hour and tweet something, just to shift my mental gears, unless my Muse is on fire like she’s been the last two days. Then? I ride the wave of productivity and know I’ll be back to Twitter in a day or two. I’m rarely gone more than that because, let’s face it, I’m building a name and, during the construction process, it’s easy to forget who the builder is. The finished product is what sells.

One thing I’ve never really done on this blog is self-promote. I’ve always felt like people come to the blog to read for entertainment, a brain break, or to absorb the little kernels of information I’m able to share. But maybe, just maybe, you’re interested in the actual finished product that this writer has produced. So here it is, a little shameless promotion on my behalf:

Legacy, my first novel in The Niteclif Evolutions, is debuting with Samhain Publishing on October 18, 2011. It is a digital-first release, with the print version releasing in approximately July 2012. Legacy, like most of my work, is urban fantasy with strong elements of paranormal romance. It is not writing for the faint of heart. There is always sex and violence because I believe the paranormal world works that way. (Blame my favorite authors.) Legacy is considered a super novel, meaning it’s over 100,000 words, though not by too much. My finished products consistently run 100-110k, but they’re tight. The stories I tell are complex, multi-layered things, typically with a recurring theme running through them. For The Niteclif Evolutions, the theme is this: which rules your life–free will or destiny? I don’t know the answer yet, but I hope to figure it out through my heroine’s character arc.

You can pre-order Legacy at Samhain or on Amazon. More sites will be available soon. If you pre-order with Samhain, you’ll receive a 30% discount on the cover price now through approximately November 18, 2011. After that, the novel returns to regular price. Amazon will auto-deliver it to your Kindle if you order it through their site.

The sequel to Legacy is Wrath, and it will be released digitally on April 3, 2012 and in print approximately February 2013.

So there it is. A longer than normal post touching on marketing before delving into shameless self-promotion. If you’ve made it this far, buy yourself a drink. You deserve it. Don’t hesitate to look me up if you’d like to chat. My social media icons on on the upper left of this blog and my contact information is available under the “Contact” page of the website. See you in a couple of days!

Writing and Two Steps from Hell

I just got a new set of headphones for my computer. I actually bought them for Skype, but have found that I really enjoy writing with them on and the music turned down low because it blocks out the infernal TV noise from the living room. (Hi honey.) The headphones I got are wireless with a 6 hour battery life — just right for me. What’s even better is that I now have superior sound quality to jam out to my favorite writing music: Two Steps from Hell.

TSfH is epic classical (or is it classical epic?) music, written traditionally for the movie score type listener/user. But what I’ve found is that I can totally get lost in the music and it makes me fall into a writing rhythm directly related to the beat of the music. Right now, for example, I’m on track 2 of their new CD and my fingers are flying. The violins carry me as I write and the words flow without any effort.

Music is such a strong motivator for me. I’ve been known to (ahem) get a wonderful background flow going and fly down the back roads in my sports car. I’ve also been known to cry to lyrics that move me. I can’t listen to “My Wish” without thinking of my niece and how precious she is to me. I get choked up every time I hear it.

But what music does for my writing, it does equally for my characters. I find that I’m now on track 3 of TSfH’s new CD and all I can think of is the black moment in Raising Cain. It’s there, the words on the page running like a ticker across the front of my thoughts. I can see the characters’ movements and hear their voices. It has broken me out in goose bumps. No joke. Oh man, the crescendo just occurred and I’ve got knots in my stomach. Wow.

I love that music has the power to move me so, and to drive me—literally and figuratively—to find and create passions in my life. I am leaning more and more on music as I write, having to have it there as almost a crutch to help me work through the harder scenes and coax the tender scenes out. I can’t fight, verbally or physically, without the music to guide the movements and words, the character placement and the ultimate outcome. Even now, on track 5, I’m thinking of what’s going to happen to Maddy next as I write book 3 of the Niteclif Evolutions.

With that, I must bid you all adieu. Book 3 is calling to me. I best listen to it before the next call comes in: the one from my editor asking where Vengeance is.

Etiquette, Courtesy and the Express Lane

I’m getting ready to attend the Georgia Romance Writers’ of America annual Moonlights & Magnolias conference next week. I’m very excited about going for a variety of reasons, not the least of which are the opportunities to attend some fabulous sessions, meet other writers, take part in a couple of great panel discussions and hang out at the bar with the writerly minded. What I’m not excited about is pitching my newest manuscript, Raising Cain, to the editors with whom I’m scheduled.

Pitching  your manuscript, for those who don’t know, is a nerve-wracking process…I think. I’ve never done it, but from the radical maneuvering of the butterflies in my stomach, I’ve got to assume it’s scary. I’ve researched and compiled tons of notes, picked my agent’s brain, asked an editor I happen to know and prepped myself silly to ensure that my pitch is as strong as possible. In doing all this, I figured a post on pitch preparation would be in order.

There are several things you should, or shouldn’t, do. Here’s my checklist:

1.  Be On Time  If you can’t be on time for a simple appointment, how are you possibly going to meet a deadline?

2.  Dress Well  I love flip-flops passionately. No joke. But there’s a time and place for shoes that hurt your feet. I have it on good authority that pitching is a good time to don the heels and go for very nice, business casual attire.

3.  Bathe  Enough said.

4.  Prepare a One Sheet  Thank you Gina Lamm for letting me know I need one of these beauties.  A One Sheet is a single sheet of paper with your title, a blurb, your author photo, author bio and contact information. This should be done very nicely and with great care. Proof it carefully and be sure that you’re using 12 point Times New Roman font, one inch margins, and nothing too off the wall. Graphics representing your work are a plus. (I added the header from my website.)

5.  Don’t Hover  You are not at the Express Lane in the grocery store. Scooching forward will not encourage the person in front of you to go faster and may, in fact, piss off the editor/agent in question. Stand back a courteous distance, don’t eavesdrop and wait your turn.

6.  Introduce Yourself  Don’t sit down and launch into your pitch immediately. Take three minutes to introduce yourself and establish a personal connection.

7.  Speak Up  There will be a great deal of background noise. Speak up so the editor/agent can hear you. Speak slowly, enunciate your words and don’t worry if you need notes. (I’m going to use some to jog my terrified brain.)

8.  Al the World Is NOT a Stage  DO NOT act out your pitch. Don’t affect a British accent if you aren’t British. Don’t create a jingle and sing it. Please don’t do anything that will scare your potential agent/editor and make them glance nervously for security.

9.  Develop a Tagline  A tagline is a one line sentence that sums up the point of your book. It should be 30 words or less. You thought a synopsis was hard? That’s only because you didn’t know about taglines. (snort)

10.  The Elevator Pitch  Have a 90-second elevator pitch you can deliver if someone asks you what you’re working on. After creating a tagline, 90 seconds worth of words should feel like oodles.

11.  Business Cards Are a Must  You need a business card that you can hand out to anyone who asks you for one. DO NOT litter the lobby, bathroom or tables with them.

12.  Speaking of Bathrooms…  Have some care where you pitch to someone. DO NOT act like a stalker. EVER.

13.  Lucky 13  Practice on anyone you can find who’s willing to listen to your pitch. My agent’s calling me next weekend to talk about the pitch and go over it. Speaking of which, I’m not ready, so I’m off.

(Before I go — if you have any suggestions or ideas for things I might have left off the list? Please, I’m begging, drop me a line or post a comment. Thanks!)

Addendum to “When Your Ebook Grows Up”

I spoke to someone the other day after the original post went up. This individual raved about how somebody needed to say it, and New York wasn’t the pinnacle it once was and, even more importantly to the author of the email, I was “sticking it to New York” by staying solely e-pub.

I have to be honest here and tell you my emotions were all over the place, like one of those Rorsch ink blots — tell me what you can make of this, little author mine? I had no idea. I re-read the post a dozen times and finally, finally understood what the author of the email was referring to: that I must clearly be enraged with New York. The odd thing was, that wasn’t, and isn’t, the case at all. I was enraged with the people who don’t even know me trying to tell me what’s best for me, my writing, and my future. I chewed this over for a few days and now it’s time for me to respond (<— Please note the responsible, adult-like behavior I’m pretending to exhibit.)

I want to make this clear: My beef is not with New York publishing. This is the heart of what I wish to clarify. My beef is with the person who contacted me and told me that my writing might really take off if I could find an agent who would “count” my digital publishing as experience and take me on. The person went on to say that with some serious editing, my work might stand the chance of seeing New York’s hallowed halls, yet without someone’s intervention and mercy, I was basically doomed to a life of substandard performance. There’s my beef, folks.

I’m proud of what I write, proud of the story lines and the plot development, the quality and the professionalism of my outstanding publisher, Samhain, and the efforts of my editor. I don’t consider myself to be substandard in either performance or quality, output or effort. For what it’s worth, I had an agent before I sold my first  manuscript to Samhain, and I intend to stay agented so long as I might. She’s supportive of both aspects of my career — traditional and digital-first — and she’s riding the wave of the technological and model shifts. I’m glad I have her.

I’ve had interest from New York, which is thrilling. But I want to be very clear: in no way does this interest detract from my first accomplishments, and those were specifically tied to digital-first publishing. I’m proud of where I am, who I’m affiliated with, and the product that will hit both virtual and traditional bookshelves in time. It’s too exciting for me to even articulate most days. Today? I got a little lucky.

So please don’t misinterpret what I said the other day. I don’t hate New York, I don’t resent where I’m sitting now, and I’m not a repressed author seeking liberation. I’m happy. Thanks for your concern. Mwah!

“When Your Ebook Grows Up…” — Whatever

(The graphic will make sense at the end.)

A writing duo I greatly respect has tweeted off and on about the individuals who rail at them about taking their writing to the next “level,” and improving their visibility with traditional print, and more. I’m slightly grateful I have no idea how much more they’ve seen, though I have the impression I’m about to get a dose of my own version. Ah, the haters.

Why is it that any time you start a new venture, there are people there to tell you how difficult it will be, or how impossible the odds are of you making a go of it, or even what a ridiculous time is is to try to establish yourself in the arts? The nay sayers are prevalent and, heaven help me, loud. They have no scruples when it comes to delving into your personal business without invitation and pretending to know ever nuance, every in and out and nook and cranny, of the business of writing. They’re there with their sleeves rolled up, ready to pour over your financials and sales rankings and P & L statements to make sure you’re making the most of your…wait.

“You write for the digital market?” they ask, incredulous.

“Yep,” I reply.

You cannot imagine the heart palpitations and hands waving in front of their faces. “If only you wrote for traditional print…” they say, with the most downtrodden of looks.

The fact is, I’m happy to write for the digital market, and very few people take into consideration what makes the author happy. They look at success as defined by purely traditional models, and those–not surprisingly–include traditional print. But models change. Doubt me? Watch the historic models for print itself. And now there is a new model, the digital book, where authors are making huge waves in every genre under the sun.

And these authors, many of them, are making their livings with the royalty checks they receive from these digital publishers once, and often still, considered second-class publishing citizens. I beg to damn differ about the “class” and quality and digital books. Have you read “No Apologies” by Tibby Armstrong? Or “Hunting Human” by Amanda Alvarez? Have you read “Cipher” by Moira Rogers or “The Zero Dog War” by Keith Melton? No? Then you’re missing out. Big time. These books, the last two of which are from my own publisher (Samhain Publishing), are all excellent representations of the quality of media produced by some digital-first publishers.

Wait. Did I just say “digital-first“? Why, yes. Yes, I did. Samhain will see me put into mainstream distribution and I’ll have the same opportunity to get into bookstores as the other traditionally printed titles. And you know what? I just might make it onto the New York Times bestsellers’ list. Three authors from Samhain have done it.

So before you send your condolences to a digitally published author, you might want to stop and seriously ask yourself what you’re sending that card for. Congratulations are, more than likely, more appropriate. And if you don’t feel like a congratulations card is more appropriate? There’s a sheep herd just waiting to welcome you home.

Hula Hoops, Nuns and Happy Endings

It. Is. Done.

Raising Cain is officially out the door, winging its way to my agent as I write this. The whole process took eight months, beginning to end. Eight months of writing, deleting, rewriting, cussing, fighting with imaginary people, sorting out the multiple voices in my head and creating a world that, at times, seemed more real to me than the one I actually live in. It’s a freaking Christmas miracle in September.

There is so much that goes into producing a good, quality manuscript. If it takes a village to raise a child, it takes a multitude of saints tempered with some slightly nutty phone buddies, to help develop an author.  Thanks to some very special people, I have emerged from this process stronger, both as a writer and a person, having learned where my boundaries with the written word begin and–in some instances–end, what I’m capable of doing and what I need to just leave alone.

Manuscripts are funny that way. You go in with one set of preconceived ideas about how things are and what kind of story you’ll write, and you end up with a totally different story completely. Raising Cain was no exception. I had a defined idea of what it would “look” like when it was done, but it defied me, backed me into a corner and told ME what type of story it would be in the end. There were times that only Diet Dr Pepper and beef jerky kept me alive through late nights and unproductive streaks. I didn’t hit my average daily word goal very often, meaning the rough draft took longer to write, and I had to push myself to break out of my comfort zone and think of the story in terms of not only individual potential but also the concept of Books 2 and 3 in the new series should it sell well.

But all of this resulted in a manuscript I’m wildly happy with. It’s strong, fresh, violent, funny and romantic with characters that have stolen my heart. I can’t quit thinking about them. Even the secondary characters are begging for their own storyline. That’s my kind of book.

So in honor of this momentous occasion, I declare there shall be hula hoops for everyone!*

*Nuns not provided

Insurmountable Tasks and Monumental Rewards

I am not sure I’ve ever looked at a picture and felt quite so cosmically connected to the active participant. I was browsing through my pictures, trying to get an idea about what to blog about, when I saw this one. I felt instant kinship with the person behind the bale. (Okay, I’ll admit it would also be a great secondary photo if there was a picture with his legs sticking out from under it–as a joke. But that’s just sick. Anyway…)

It struck me as appropriate to blog about how much editing to a deadline is like trying to push a two ton round bale up an incline. (Yep, I used to live on a ranch.) You push and you push but, realistically, there’s only so much progress to be made. And when you’re pushing against that much weight alone, you’ll be lucky to walk away without some type of injury and nothing more than hand prints left in the bale.

So how do you attack such a monumental task? I’m in a prime position to give you some pointers. No, I don’t think I know the answers to everything…hell, to most things…but I do think my ongoing experience in this arena leaves me with at least a modicum of insight. :D

First, you need a plan. You can run at this thing and bounce your shoulder off it all day long, but if you don’t sit back and try to come up with a viable plan of attack, don’t expect much to happen. The same can be said of your editing project. You plan might include the number of days you have to complete the project, number of pages you need to edit, a time frame for incorporating critique partners’ input, and so on. Map out your days and settle in to work with the knowledge you now have a map.

Second, you might consider breaking your plan down into daily goals. For example, do you want to edit 60 pages raw (by hand) or do you want to (try to) run those same 60 pages through an editing software like AutoCrit . If you’re using AutoCrit, it may take you longer to resolve your editing issues because it’s going to likely find things you missed as well as identify sections of passive voice and repetitive words that will require rewrites. Create your time budget accordingly.

Third, you might consider offering yourself a monumental reward. Okay, it doesn’t have to be monumental, but it should be equivalent to the moving of that two-ton round bale we’ve discussed. I’m rewarding myself with a very private prize. There are also immediate gratification rewards in the way of the submissions the manuscript will go into next week. I’m telling you, that’s a huge reward for me.

What suggestions do you have for coming up with time budgets and tangible rewards? Are there things you do, methods you employ, to help you meet your goals? I’d love to hear about them.

Revisions, Whoop Ass, and Kickin’ Cain

I’d love to be generally nonchalant about the fact that deadlines come and deadlines go, but it would be a general blatant lie. Writers’ lives are dictated by deadlines and commitments made to others for work that may or may not be sold. We live for the communication that says, “Hey. Something’s stirring with your latest project.” Or the email that says, “I’ve got an editor looking for exactly the genre and flavor of your current project. How soon can it be done?” Or even the telephone call…ah, the telephone call…that delivers the news: “I wanted to call you personally and congratulate you on the sale of (Your Title Here).”

But if you’ve ever written with any sincerity or as a professional, you know and can confirm that there’s a great deal that happens before that penultimate moment. This is a path I’m traversing now, trying to stay out of the quagmire that is my own self doubt.

Raising Cain was finished in late May/early June (I think). It sat for a couple of weeks and I began revisions. I knew the story was strong, just as I new it had some weak points. I had to go through with my über fine-toothed comb and find the places I could trim, outright cut, enhance or even fully rewrite. The question was: what can I do to make this story better? Not better than it was, but better than the competition that I’d never seen and may never see? Enter my three superhero critique partners and a couple of fabulous beta readers. They gave me feedback that ranged from mild to in-depth, and it allowed me to make the first pass on Raising Cain a successful one.

“Wait a minute… First pass?” you ask.

“Yes, young lambkins. First pass.”

“Of how many?” you ask, your lips quivering and your innocent doe eyes staring up at me with confusion. (It’s not figurative; I’m 6’1″. Most of you will stare up at me.)  :D

“Oh, hon. The first of as many passes as it takes.”

This, my dear reader, is where the wheat is separated from the chaff. This is where authors are born. You pull on your safety goggles, crack your knuckles and peel off the lid to that can of Whoop-Ass you’ve been hoarding for a moment just like this. You dip a ladle in, take a long draw, baptize your computer or drown your hero in its depths. You do whatever is needed, molding that invaluable whoop-ass to help you take that manuscript for “eh” to “Holy-Moses-I-could-slay-dragons-with-the-precise-edges-cut-by-this-bad-boy!” THIS is when you’ve taken your manuscript to the point it needs to be.

Realize that you don’t have to like your manuscript, you don’t have to love your manuscript every step of the way. Heaven knows there are days I think my writing is pure crap. But you know what? Nothing’s changed between the days of love and hatred except one thing: my attitude. I’m getting ready to make the final pass-through of Raising Cain. My can of whoop-ass is out and at the ready. My fears are laid to rest. That leaves hard word ahead of me so that I may pave the way for my agent to make that phone call. You know, the one I referred to earlier? Because the email came today.

Now Available

lagacystandbig (1)

Coming 04/03/12

WRATHy (1)

The Ruin of Souls

50,215 of 105,000 Words (48%) complete

Raising Cain

108,000 of 108,000 Words (100%) complete